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Less to More

Since there are fewer
More abundance.

The phrase “Less is more” by Mies van der Rohe, one of the most famous architects of the 20th century, has influenced not only architects and designers but also a wide range of people.
Furthermore, product designer Dieter Rams sublimated the idea of ​​"Less, but better" to supplement this, and that philosophy has been passed down to this day.

Now that we are in the 21st century, where a sustainable society is required, we need to realize a more prosperous society with less energy.

Pop up dress has a philosophy of "Less to More" and aims to create more abundance from less.
We also hope that pop up dress's activities based on "Less to More" will stimulate the creative sensibilities of people who contribute to society and help realize a sustainable society.


Ken Muroi

2012 Graduated from Nagoya Institute of Technology, Department of Architecture and Design Engineering
2012 Enrolled in ESMOD Japon Tokyo school
2013 Launched pop up dress with creator Eri Iwase
2019 2019 Good Design Award Winner
2023 pop up dress Inc. established


◯ Company name
pop up dress Inc.

◯ Location
Flat K 102, 6-11-6 Nakanobu, Shinagawa-ku, Tokyo 142-0053

◯ Date of establishment
December 1, 2023

◯ Co-Founder CEO
Ken Muroi / Midori Morais