CONCEPT
The Kimono of Circles
pop up dress gathers the spirit of the kimono
into a single circle of cloth.
No beginning. No end.
It holds your presence.
It reflects, not defines.
It asks quietly, each time you wear it.
A circle that embraces you.
You are the center.
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INTRODUCTION
Reconstructing the "Kimono"
Kimono: A Sustainable and Inclusive Traditional Garment from Japan
1. Natural Materials and Zero-Waste Design
Kimonos are made from natural fabrics like silk and crafted with straight-line cutting techniques, minimizing fabric waste. They can also be taken apart and returned to their original fabric form (tanmono), making them reusable and truly sustainable.
2. Diversity through “Roominess”
Kimonos are designed with generous space, allowing them to be worn by people of all body types, genders, and ages.
The freedom to mix and match belts (obi), accessories, and patterns adds personal expression to the wear.
At pop up dress interpret the aesthetics and functionality of the kimono from a modern perspective, reconstructing it as a new form of clothin.
ABOUT PRODUCTS 01
Silk Like a Jewel
pop up dress uses high-quality silk fabrics woven in Japan.
Silk has a beautiful sheen and smooth texture — luxurious yet light.
Wearing just one piece instantly elevates your look.
Like a jewel, silk adds a radiant touch to your outfit.
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Countless Styles
Wear it as a scarf, stole, bolero, vest, or even a hat — styling is completely up to you.
Gather the fabric and transform the shape as you like.
One piece can become two, ten, or more — the possibilities are endless.
This is the Less to More style that pop up dress aims for.
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ABOUT PRODUCTS 03
Dress up anywhere, anytime
It folds compactly to fit in your pocket or bag.
After work, just take it out, pull the ribbon — and you’re instantly dressed up!
No need to pack many outfits when traveling.
With pop up dress, one piece can transform into many styles.
ABOUT PRODUCTS 04
Anyone can dress up
pop up dress has no fixed silhouette.
Its simple loop shape fits all ages, genders, and body types,
allowing everyone to style it in their own unique way.
ABOUT PRODUCTS 05
The exquisite craftsmanship of Japan.
All the silk fabrics used by pop up dress are woven in Japan.
Skilled artisans carefully craft each piece by hand and eye.
The finished fabric is passed to the next artisan, who cuts and sews it with precision and care.
In its simple loop shape, you can feel the spirit of Japanese craftsmanship and aesthetics.
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