PHILOSOPHY
Less to More
Less is not the answer, but the beginning.
From each individual piece, we explore a multitude of possibilities.
That is what we mean by "Less to More."
ABOUT PRODUCTS
CONCEPT
Self Couture
Who do I want to be right now?
Self-Couture begins with this question.
Tailoring a single outfit, with your own hands, to suit the person you are in any given moment.
Self-Couture is a proposal for dressing that embodies "Less to More."
PRODUCT
Uniting the philosophy of kimono into a single circle.
In kimonos and the art of dressing in them, we have discovered a Japanese wisdom that opens up a multitude of possibilities from a single source.
A simple structure crafted from a single piece of cloth.
A sense of space that does not restrict the body.
A form that transforms from two dimensions into three.
And the freedom for the wearer to define the style.
Bringing this wisdom into modern attire.
What we arrived at is the shape of a single loop.
EXPERIENCE
Being true to myself in this very moment
Add a single loop.
Drape it, wrap it, layer it, tie it.
Through the hands of the wearer, the loop transforms its shape, creating an expression unique to that person.
Less to More Manufacturing
#01
A Japanese silk fabric with a light, crisp texture.
One of the product's features is the three-dimensional expression that emerges when it is gathered.
To achieve this, the fabric needs to be lightweight yet have the crispness to hold its shape.
While it is possible to intentionally create this crispness by increasing the fabric's thickness or applying interfacing, what we sought was not such processing, but the lightweight, natural crispness inherent in the material itself.
The answer we arrived at was Japanese silk fabric. The techniques of a historic Japanese mill, which has long woven fabrics for kimonos and hakama, support this three-dimensional form.
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#02
Design for zero waste
To use a single bolt of fabric without any waste.
Inheriting this philosophy from the kimono, we design our products to utilize every piece of fabric, ensuring that we create as little waste as possible.
We find a purpose for even the smallest remnants, valuing the practice of making the most of our materials until the very end.
#03
Seamless tailoring
To create the supple movement of fabric, we aim for a construction that feels like a single piece of cloth, as if it were not sewn at all.
To erase the presence of seams, we have refined every detail—from individual stitches and edge finishes to the hidden seam allowances. The construction is such that even the reverse side feels as polished as the front.
This is supported by the skill, dignity, and inquisitive spirit of our dedicated artisans. Together with them, we continue to explore tailoring that is more beautiful and made to last longer.
#04
A way of embracing change
Rather than dictating a single finished form, it can be freely adapted to suit your mood or outfit at any given time.
Because of its simple, circular design, it is not restricted by changes in age or body shape.
Clothing that has been sleeping in your closet can be transformed into a new look once again.
We aim to create items that you can cherish for a long time, while adapting them to who you are in the moment.
Designer
Ken Muroi
From a young age, he treated clothing like a toy, wearing garments in unconventional ways. He enjoyed breaking away from prescribed uses and discovering his own unique methods of expression.
After studying architectural design at the Nagoya Institute of Technology, he pursued fashion at ESMOD JAPON. In 2013, while still a student, he launched pop up dress.
Bridging architecture, design, and fashion, he explores "Less to More"—unlocking greater potential from a single object—and "Self Couture," the embodiment of this concept through personal attire.
