CONCEPT
#01
"The Kimono" in the circle
The traditional Japanese garment, the "kimono," is crafted with straight-line cutting and stitching, eliminating waste. Additionally, its ample room allows individuals of all body types to wear it comfortably, with plenty of room for personal styling.
Can we incorporate the values and philosophies of the kimono into modern clothing?
A new form of attire that aims to be luxurious, liberating, durable, and practical? – This is what pop up dress aspires to. The materials used by pop up dress are high-quality silk textiles woven in Japan.
#02
Silk jewelry
Silk, with its beautiful luster and smoothness, is luxurious, yet light. Just adding one piece can instantly elevate your look. Like jewels made of fabric, it adds color to everyday attire.
#03
+1 → +∞
Like scarves, shawls, boleros, vests, hats – the styling is boundless. With gathers, they transform endlessly.From +1 to +2, even to +10... the possibilities of pop up dress are limitless.
WATCH VIDEOS
#04
Dress up anywhere, anytime
Folding down to fit in your pocket or bag, it's easy to take out after work and quickly dress up by tightening the ribbon. There's no need to carry many clothes when traveling. Just by changing the styling of pop up dress, one outfit can transform into countless looks.
#05
Anyone can dress up
pop up dress has no size or silhouette. Because of its simple circular shape, it can be enjoyed regardless of age, gender, or body type. Allowing everyone to express their own unique style.
#06
The exquisite craftsmanship of Japan.
The silk textiles of pop up dress are woven in the Tohoku region of Japan. Craftsmen meticulously set each thread on the loom and weave it carefully, paying close attention to detail. The woven fabric is then tailored with precise cutting and stitching, ensuring straight lines without distortion. Through the
accumulation of each meticulous handiwork, pop up dress is created. Japanese craftsmanship and
aesthetics are tightly packed into each circle.
